We designed and developed a high-performance, conversion-optimized Shopify storefront for Traya Health — India's leading science-backed hair loss treatment brand — unifying personalized hair diagnostics, a customized treatment plan flow, product subscriptions, and a 500,000+ customer journey into one seamless digital experience.
Traya Health combines Dermatology, Ayurveda, and Nutrition to deliver personalized, root-cause hair treatment plans. With 500,000+ customers served, a 93% success rate, and a 4.5 Google rating, Traya is one of India's most trusted health-commerce brands. Every customer journey starts with a proprietary Hair Test that diagnoses root causes, recommends a customized kit, and connects the customer with a dedicated Hair Coach — all on a single Shopify platform built to handle this complexity at scale.
4-5 People
Dedicated specialists including a UI/UX designer, Shopify developer, and a project manager working in close collaboration to deliver the platform.
2–3 Weeks
Design
Development
Testing
Launch
Traya's model is unlike standard e-commerce — customers take a multi-step Hair Test, receive a root-cause diagnosis across 6 factors (nutrition, gut health, dandruff, stress, genetics, metabolism), and are matched to a personalized kit before purchasing. Three core challenges had to be solved:
Shopify is built for standard browsing and checkout. Traya required a custom diagnostic funnel that captures health data, maps it to root causes, and dynamically recommends a personalized kit — requiring deep custom development on top of Shopify's architecture.
In health and wellness, trust drives every purchase. Clinical validation (93% success rate), before/after transformations across Stages 1–7, ingredient science, and a money-back guarantee all needed to be woven naturally throughout the funnel — not relegated to a single testimonials page.
With sensitive health data and hundreds of thousands of users, the platform needed crypto-js encryption, Cloudflare CDN, and core-js cross-browser support — while maintaining fast mobile load times for India's mobile-first audience.
The Hair Test was integrated as a custom diagnostic funnel on Shopify — capturing data across 6 root causes and dynamically recommending a personalized kit. The "My Recommended Plan" CTA drives customers from the diagnosis result directly into checkout, collapsing the gap between test and purchase.
Clinical data (93% success rate, 300 participants, 5+ months), a hair loss stage selector (Stages 1–7 for male and female), a month-by-month results timeline, named customer stories, Google reviews, and a money-back guarantee were embedded at every key decision point — not siloed on a single page.
Dedicated pages were built for Traya's three-science model — spotlighting key ingredients (Bhringraj, Ashwagandha, Biotin, Shatavari, Amla, Niacinamide) with mechanism-of-action explanations to build purchase confidence and support SEO.
Cloudflare was configured for global CDN delivery, DDoS protection, and SSL. crypto-js encrypts sensitive health data client-side before transmission. core-js 3.37.0 ensures consistent behavior across India's diverse browser and device landscape.
This project delivered a fully custom Shopify platform for Traya Health — built not just for e-commerce, but for a personalized health journey from diagnostic test to months of guided treatment. By building a custom Hair Test funnel on Shopify, embedding trust at every stage, and deploying enterprise-grade security and performance, we gave Traya a digital platform that matches the ambition and credibility of India's most science-backed hair loss brand.
We built two interconnected digital products: a high-performance e-commerce website capable of serving 500,000+ Indian products across 40+ countries with customs-included pricing, and a cross-platform mobile app for iOS and Android delivering the full Distacart shopping experience with exclusive app discounts and real-time order tracking.
A custom pricing engine was built to bundle international customs duties and tariffs into the displayed product price for each country. Customers across the USA, UK, UAE, Canada, Australia, and 35+ other countries see the true final price upfront in their local currency — no surprises at checkout or during delivery. Real-time currency conversion handles the display across 40+ supported currencies.
A focused team of 3–4 specialists worked in parallel — the designer handled both website UI and app screens simultaneously, while developers split across the frontend catalog experience and the React Native + Node.js backend. Clear scope from day one, a component-based architecture across both platforms, and daily communication kept everything on track. The cross-border pricing engine and catalog architecture were prioritized as the most complex components, with dedicated testing across multiple country configurations before launch.
We built a deeply structured category architecture using MongoDB's flexible document model to handle the wide variance in product attributes across 10+ categories and 100+ sub-categories. Redis caching was implemented to serve fast product search and catalog browsing results even under high concurrent load — essential for a half-million product database with thousands of active shoppers.
The app is built with React Native for cross-platform iOS and Android delivery. The backend runs on Node.js with MongoDB for the product catalog and order data. AWS EC2 hosts the server, AWS S3 handles product image storage, and Redis provides fast caching for catalog queries. GitHub Actions automates the CI/CD pipeline and Docker ensures consistent containerized deployments — making the infrastructure reliable and scalable as Distacart continues to grow.
