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Distacart brings authentic Indian products to the global diaspora. We took their Shopify storefront and customized it — the design, the shopping journey, and the way prices work across borders — into a fast, clear, trustworthy store where shoppers around the world browse a huge catalog and see honest, duty-aware prices in their own currency.
Distacart is a cross-border e-commerce brand that sells authentic Indian products to customers around the world — Ayurvedic remedies, groceries, fashion, beauty, and baby care, among many other categories. Its audience is the global Indian diaspora: people who want trusted products from home, delivered reliably wherever they live.
Selling that kind of catalog internationally puts real demands on a storefront. There are a great many products to organize, shoppers in dozens of countries who each need to see prices in their own currency, and a mostly mobile audience that expects a quick, clean experience. Distacart asked us to customize its Shopify storefront to handle all of that gracefully.
Taking Indian products global sounds simple until you look at the storefront. Three things had to work well together.
Distacart's catalog is large and diverse, spanning everything from supplements to sarees. Shoppers need to narrow that down quickly — by brand, by category, by the concern they're shopping for — without getting lost. That takes a thoughtful category structure and filtering, not just a search box.
A shopper in Canada and a shopper in the UAE should each see prices in their own currency — and, crucially, with import duties and tariffs accounted for, so the price on the page is close to what they actually pay. Hidden charges that appear at checkout or on delivery are the fastest way to lose a cross-border sale.
Most of Distacart's shoppers are on their phones. The storefront had to be quick to load, easy to navigate on a small screen, and visually consistent with the brand — not a generic theme straight out of the box.
We built Distacart's store on Shopify, keeping everything Shopify does well — secure hosting, checkout, and core commerce — and customizing the storefront on top so it fits Distacart's catalog, brand, and global audience.
The feature that quietly makes cross-border shopping work is simple from the shopper's side and careful underneath.
A shopper visits from one of 40+ countries, or selects their region/currency.
The storefront, using Shopify's native multi-currency and markets capabilities together with custom theme logic, shows prices in the shopper's local currency with import duties and tariffs accounted for.
The price on the product page is the real, all-in price — so there are no nasty surprises at checkout or when the parcel arrives.
Liquid, HTML5, CSS3, JavaScript, Shopify theme architecture
Shopify Admin, Shopify APIs, Liquid templates, custom JavaScript where required
Shopify
Shopify-managed products, collections, customers, orders, and metafields
Shopify Checkout and supported payment integrations
Theme optimization, responsive design, asset management, JS/CSS optimization
What changed when a standard Shopify theme became Distacart's customized, cross-border storefront.
| Area | A Standard Shopify Theme | Distacart's Customized Storefront | Why It Matters |
|---|---|---|---|
| Browsing | Generic collections and search | Structured categories with brand/type/concern filters | Shoppers find the right product fast |
| Pricing Abroad | Prices in the store's base currency | Local currency with duties accounted for | No surprise charges at checkout |
| Design | Off-the-shelf theme look | Fully tailored, on-brand storefront | A store that looks like Distacart |
| Mobile | Variable on smaller screens | Mobile-first, optimized theme | Fast, clean on the phone |
| Shopping Journey | Standard flow | UX-refined browse-to-checkout path | Fewer drop-offs, less confusion |
Distacart now has a Shopify storefront that's genuinely built for its business — a large catalog that's easy to browse, prices that make sense in any of 40+ countries, and a fast, on-brand experience that works beautifully on a phone. The parts we can stand behind are the parts we built and validated:
It's a Shopify store with custom development on top. We built tailored theme components, UI/UX improvements, and business-specific functionality, while Shopify provides the hosting, security, checkout, and core commerce underneath.
It's built on Shopify's native multi-currency and markets capabilities, with custom theme logic and configuration added where needed. Shoppers in 40+ countries see prices in their local currency with import duties and tariffs accounted for, so the price shown is close to the price they actually pay.
We built the custom theme, the UI/UX enhancements, the catalog browsing and filtering experience, the multi-currency storefront logic, and Distacart's business-specific features. Shopify provides the underlying infrastructure — hosting, security, checkout processing, and core commerce capabilities.
Shopify as the e-commerce platform; Liquid, HTML5, CSS3, and JavaScript on the front end with Shopify's theme architecture; Shopify Admin, Shopify APIs, and Liquid templates with custom JavaScript for business logic; Shopify-managed product, collection, customer, order, and metafield data; and Shopify Checkout for payments.
Four to five weeks, delivered by a focused team of three to four specialists — including UI/UX design, front-end development, and project management — working in parallel.
We can directly attribute improvements in storefront usability, responsive behavior, feature functionality, and the overall shopping experience, because we implemented and validated those changes. Claims about conversion rate, revenue, or customer retention would require supporting analytics, so we don't make them here.
